Before we delve into the scope of digital marketing in India, let’s recognize the significance of digital marketing. Today, nearly absolutely everyone is online. With getting entry to affordable records and low-cost smartphones, the variety of human beings throughout the globe who have to get entry to the net has extended exponentially. This potential that if the corporations prefer to join with their conceivable customers, interact with them, create manufacturer attention and promote them some merchandise or services, they can effortlessly do it via online channels.
The Growth of Digital Marketing
When we consider the key indicators of success in marketing, the primary thing we expect is that the number of individuals reached through marketing practices. The internet’s penetration has reached outstanding numbers. Looking at India itself, it's the 2nd largest number of internet users within the world.
By 2023, the number of active Indian internet users will reach almost 666 million. So when companies see these numbers, they realize the importance of the internet as a channel of marketing. Online marketing is a cheaper method, with a higher reach; this is extremely attractive to the companies as their aim is to connect with customers with the least amount of costs.
Companies are giving so much importance to digital marketing that some of the biggest ones are restructuring their marketing budget to shift their focus to digital. Unilever, one of the oldest and most successful companies, is set to completely transform itself as a digitally focused company. It has replaced the role of Chief Marketing Officer with Chief Digital & Marketing Officer.
The Future of Digital Marketing Jobs
The digital marketing career scope in the Indian internet industry alone is going to be worth $160 billion by 2025, according to a Goldman Sachs report, which is three times its current value. Many companies are shifting their focus from traditional marketing to digital marketing. In fact, digital advertising spends are set to reach Rs 25,000 crore in India by 2021, at a growth rate of more than 10.5%. This is going to lead to a situation where lakhs of jobs will be available in the digital marketing sector which includes social media marketing, content creation, and online retailing, online advertising.
Especially considering the current coronavirus crisis, the job market will increasingly focus on digital and technology skills as it will enable them to work remotely. Thus, companies are looking for people who are skilled to handle digital marketing jobs. This is seen specifically in a study done by Google and BCG, where India appears to be taking a progressive and more mature digital approach in marketing, ahead of many brands across APAC, Europe, and Latin America, with the most mature brands reporting significant benefits for digital marketing efforts.
A recent report by Linkedin shows that digital marketing jobs are one of the emerging careers in India since digitization is being adopted so largely in the country. As the younger generation is emerging in India in numbers, we see a large increase in social media usage by Indians.
How are you able to become a digital marketer?
Digital Marketing is an industry that permits people as employees to explore various options and techniques. it's not meant for only one quiet person; it fits many sorts of people, including those that are creative, analytical, insightful, technologically inclined.
The digital marketing industry is consistently changing, where sometimes the trends are going to be for Voice Searches, other times understanding trends like computer games and AI are going to be needed. The digital marketing industry remains at a really early stage.
Now, you'll also become a digital marketer with high-quality education right from the comfort of your home with IIDE’s Online Digital Marketing Course. The curriculum is very customized, concise, and real-world relevant. it's a futuristic way of learning.
